Privacy Policy
Effective Date:
Company: Grace And Grit Coatings LLC
Contact: [email protected]
At Grace And Grit Coatings LLC, we respect your privacy and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your data when you visit our website, request an estimate, use our services, or engage with us — including through SMS messaging.
Please read this policy carefully.
This policy applies to homeowners, property owners, and businesses who contact us about concrete coating, epoxy flooring, and related services in the areas we serve.
1. INFORMATION WE COLLECT
We may collect the following types of information:
Personal Identification Information: Name, email address, phone number, and similar contact details.
Project Information: The address or general location of the property where work would be performed, the type of job you are considering (for example garage floor, patio, driveway, basement, or commercial space), approximate square footage, the condition of your existing concrete, your preferred timeline, your budget range, and any photos or details you choose to send us.
Technical Information: IP address, general location (typically city or region), browser type, device type, operating system, and cookies.
Usage Data: Pages visited, time on page, scroll depth, links and buttons clicked, and the website, ad, or link that referred you to us.
Advertising Information: If you reach us through an ad on Facebook or Instagram, Meta may pass us limited information about that interaction, such as which ad or campaign a click or form submission came from. We do not receive your Meta account password or the contents of your Meta account.
You choose what to give us. If you leave a field blank, we do not have it. We do not collect payment information through our website.
2. HOW WE USE YOUR INFORMATION
We use the collected information to:
Respond to your questions and messages. Determine whether your project is a fit for the services we offer. Prepare and provide estimates. Schedule, confirm, and remind you about estimate appointments and scheduled work. Deliver and maintain our services. Enhance your experience and improve website functionality. Communicate updates, promotions, or relevant service information. Request feedback or a review after work is completed. Measure how our advertising performs. Detect and prevent fraud, abuse, and security incidents. Comply with legal requirements.
3. INFORMATION SHARING AND DISCLOSURE
We do not sell, rent, or trade your personal information.
We do not share any customer data with unaffiliated third parties, even with customer consent.
No mobile information (phone numbers, opt-in data, consent) will be shared with third parties or affiliates for marketing or promotional purposes.
Sharing data with service providers is permitted only to support or enhance the customer experience. These providers process information on our behalf under contracts that limit what they can do with it:
HighLevel — CRM, forms, calendars, email and SMS delivery, automation
JW Media LLC — advertising management, lead qualification, and appointment setting performed on our behalf
Meta Platforms — advertising delivery and conversion measurement
Google — analytics, tag management, and business email
We may disclose your information if required by law (for example, subpoenas or legal proceedings), or where necessary to protect the rights, property, or safety of Grace And Grit Coatings LLC, our customers, or others.
If Grace And Grit Coatings LLC is involved in a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction. We will notify you before your information becomes subject to a materially different privacy policy.
Text HELP for help. Text STOP to unsubscribe at any time.
4. DATA SECURITY AND RETENTION
We take appropriate technical and organizational measures to safeguard your information, including encryption and secure access controls. However, no internet-based method of data transmission or storage is 100% secure.
We keep your information for as long as we need it for the purposes described in this policy — generally for as long as you are a prospect or customer and for a reasonable period afterward, including any applicable warranty period — and then for as long as required to meet legal, accounting, or reporting obligations. You may ask us to delete your information at any time.
5. COOKIES AND TRACKING TECHNOLOGIES
We use cookies and similar technologies to:
Store your preferences. Analyze usage and site traffic. Improve the overall experience. Measure how our advertising performs.
You can manage cookie preferences through your browser settings, but some features may be impacted. We do not currently respond to browser "Do Not Track" signals, because there is no common standard for how to interpret them.
Advertising and measurement: We advertise on Facebook and Instagram and use the Meta Pixel and similar tools on our website to understand which ads lead to inquiries. These tools may record that you visited a page or took an action such as submitting a form. That information may be associated with your Meta account by Meta and may be used to show you our ads again, or to build audiences of people similar to our visitors.
This site is not part of the Facebook or Meta Platforms, Inc. website, and it is not endorsed by Meta in any way. FACEBOOK and INSTAGRAM are trademarks of Meta Platforms, Inc.
6. YOUR RIGHTS
You may have rights under applicable data protection laws to:
Access or correct your data. Request deletion or restrict processing. Withdraw consent, where applicable. Opt out of marketing email using the unsubscribe link in any marketing email. Opt out of text messages by replying STOP.
Residents of California, Colorado, Connecticut, Virginia, and other states with comprehensive privacy laws may have additional rights, including the right to know the categories of personal information collected and disclosed, the right to opt out of "sales" or "sharing" of personal information, and the right to appeal a denied request. We do not sell personal information, and we do not share it for cross-context behavioral advertising as those terms are defined under those laws.
To exercise your rights, please contact us at [email protected] or +1 (616) 295-6128. We may need to verify your identity before acting. We will not discriminate against you for exercising any of these rights.
7. SMS MESSAGING AND CONSENT
By opting in to receive SMS communications from Grace And Grit Coatings LLC, you agree to receive recurring messages including estimate appointment scheduling and confirmations, appointment reminders, job scheduling updates, replies to questions you have asked, updates, alerts, and promotional content.
Message frequency may vary. Message and data rates may apply. You may text HELP for assistance or STOP to unsubscribe at any time. Consent to receive messages is not a condition of any purchase or service. Carriers are not liable for delayed or undelivered messages.
Mobile information will not be shared with third parties/affiliates for marketing/promotional purposes. All the above categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.
Mobile phone numbers collected for the purpose of sending text messages are not sold, rented, leased, or shared with third parties for their own marketing purposes. We share mobile information only with the service providers that deliver messages on our behalf, and only for the purpose of delivering those messages, under contracts that prohibit them from using it for any other purpose.
Opt-In Consent — Before collecting your information, we will obtain your explicit consent through an opt-in mechanism. By providing your personal information, you are expressly consenting to the collection and processing of that information for the purposes outlined in this Privacy Policy. We obtain express written consent when you voluntarily provide your mobile number and affirmatively opt in on one of our web forms, or when you provide your number and agree to be contacted by text during a phone call or conversation with us. We do not purchase, rent, or otherwise acquire phone numbers from third parties for text messaging.
Your Choices — You have the following choices regarding your personal information. Access and Update: You may access and update your personal information by contacting us at any time. SMS Opt-Out: You can opt out of receiving SMS communications from us at any time by texting STOP to the number you receive SMS from. For help: Text HELP for assistance with SMS messaging. Opting out of text messages does not opt you out of email, and does not affect any other service you receive from us.
Data Security — We take reasonable measures to protect your personal information from unauthorized access, disclosure, alteration, or destruction. However, no method of transmission over the internet or electronic storage is entirely secure, and we cannot guarantee absolute security.
Children's Privacy — Our services are not intended for individuals under the age of 18. We do not knowingly collect personal information from children. If you believe that a child has provided us with their personal information, please contact us, and we will take steps to delete that information.
8. WHERE YOUR INFORMATION IS PROCESSED
Grace And Grit Coatings LLC is based in the United States, and our providers process information in the United States. If you access our website from outside the U.S., you understand that your information will be transferred to and processed in the U.S., where privacy laws may differ from those in your country.
9. LINKS TO OTHER SITES
Our website may link to sites we do not operate, such as a booking page, a form provider, or a social media profile. This policy does not cover those sites. We encourage you to read the privacy policy of any site you visit.
10. CHANGES TO THIS PRIVACY POLICY
We may update this policy periodically. Any changes will be posted with a revised effective date at the top of this page. We encourage you to review the policy regularly.
11. CONTACT US
If you have any questions or need assistance, please contact:
Grace And Grit Coatings LLC
Email: [email protected]
Phone: +1 (616) 295-6128